Pudgy Penguins, a name that rings familiar for many in the NFT space, has recently launched a brand extension: Igloo. Diving deeper into the world of mainstream fashion, Pudgy Penguins are not only tapping into the NFT universe but also branching out to cater to a wider clothing audience.

The announcement about Igloo’s debut collection was received with widespread anticipation, as evident from the online engagement metrics – the tweet about the collection garnered 28.1K views, 101 reposts, 24 quotes, 428 likes, and 8 bookmarks, all within a short span of time.

Introducing Igloo, a brand by Pudgy Penguins.

The debut collection for Igloo is now live. More information below. pic.twitter.com/ozPdhe9Tcz

— Pudgy Penguins (@pudgypenguins) August 25, 2023

Branching Out Beyond NFTs

In a follow-up tweet, Pudgy Penguins clarified their new venture’s aim. With Igloo, they aspire to “grow the top of the funnel” for their brand. This is a strategic move, aiming to cast a wider net in the consumer market by offering fashion-forward pieces, thus not just limiting themselves to the NFT domain. Those interested in their drop can make their purchases on their dedicated website.

About the Igloo Brand

The Igloo brand embodies the essence of Miami’s vibrant culture with its designs, while the development process is rooted in the creative hub of Los Angeles. The resultant fashion pieces are comfortable, making them ideal for daily wear. However, there’s more to Igloo than just the designs. The brand strongly resonates with the idea of fostering genuine connections. Every piece from Igloo carries with it an underlying message of positivity – promoting values like empathy, compassion, and respect.

At the core of their message is the idea of “Nice as a Way of Life.” Through their clothing line, Igloo aims to serve as a daily reminder for individuals to live with an open heart. By donning their designs, wearers are encouraged to spread warmth, joy, and most importantly, be a beacon of positive vibes wherever they go.

TLDR: Pudgy Penguins has introduced a new clothing brand called Igloo, aiming to cater to a broader audience beyond NFT enthusiasts. The brand emphasizes promoting positivity, empathy, and genuine connections through its designs.

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The fusion of fashion with Web3 is undeniably groundbreaking, promising to shape the future of how we perceive, interact with, and consume fashion. Yet, in this rapidly evolving digital age, the essence of physical attire remains irreplaceable. The tactile feel of fabric, the craftsmanship of a well-tailored piece, and the real-world experiences that garments accompany can’t be entirely digitized. Instead, the integration of Web3 principles like provenance, exclusivity, community, and pride will amplify the significance of physical fashion, ensuring its relevance in the digital era.

1. Provenance: Authenticity Reinvented

• In a world rife with counterfeits, Web3 offers a foolproof solution. By associating NFTs with physical attire, every garment can have a digital certificate of authenticity. This ensures that consumers are purchasing genuine products, enhancing trust and adding an additional layer of value to the clothing piece.

2. Exclusivity: Elevating the Fashion Experience

• Limited edition pieces have always held a special allure in the world of fashion. With Web3, brands can elevate this exclusivity. Each piece could come with a unique NFT, marking its rarity and providing the owner with a digital counterpart, usable in various virtual spaces.

3. Community: More than Just Consumers

• The decentralized nature of Web3 fosters a community-driven approach. Brands can engage their audience in decision-making, from designs to campaigns, turning consumers into stakeholders. This nurtures brand loyalty and ensures that the fashion label remains attuned to its audience’s evolving needs and preferences.

4. Pride: Wear it, Flaunt it, Digitally and Physically

• Owning a special garment is a source of pride. Web3 augments this pride, allowing owners to showcase their exclusive pieces both offline and in digital arenas. Imagine wearing a designer jacket to a physical event and later, donning its digital version in a virtual concert.

5. Personalized Experiences: Beyond Just Garments

• Web3’s data-rich environment offers insights into each consumer’s preferences, allowing brands to offer personalized experiences. Imagine attending a pop-up event or a secret fashion show exclusively curated based on the styles and designers you’ve interacted with or purchased in the past.

6. Augmented Reality (AR) Integration: Enhanced Fittings & Trials

• Augmenting physical shopping experiences, Web3 can integrate with AR to offer virtual try-ons. Users can visualize how the attire will look on them through augmented mirrors or even at home through AR apps, making shopping more interactive and informed.

7. Seamless Ownership Transfer: Resale & Upcycling

• With the rising trend of sustainable fashion, the resale market is booming. Through Web3, transferring ownership of a physical item, along with its digital counterpart or its certificate of authenticity, becomes seamless. This not only bolsters trust in second-hand purchases but also supports sustainable fashion initiatives.

8. Interactivity & Gamification: Engage, Earn, and Wear

• Brands can gamify fashion experiences using Web3. Consumers could engage in digital challenges, treasure hunts, or fashion-based games, earning exclusive NFTs or physical attire rewards, thereby enhancing brand engagement.

9. Art & Fashion Collaborations: Beyond Traditional Boundaries

• Web3 facilitates collaboration between fashion designers and digital artists. Limited edition physical attire could be paired with digital art pieces, blurring the lines between fashion, art, and collectibles and providing consumers with a holistic aesthetic experience.

The future of fashion isn’t about choosing between the physical and digital realms; it’s about harmoniously blending the two. Web3 principles will enrich the physical fashion world, ensuring that garments aren’t just about aesthetics but are imbued with digital value, authenticity, and community spirit. As we stand on the precipice of this integration, it’s clear that the next mega fashion label will be one that seamlessly intertwines the tactile with the digital, the tangible with the intangible.

TL;DR: The advent of Web3 in fashion won’t replace the charm of physical attire. Instead, concepts like provenance, exclusivity, community, and pride will merge the digital and physical, ensuring that the next big fashion label thrives in both realms.

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The 50mm Collective is an NFT art collective dedicated to providing resources and opportunities to historically underrepresented artists with a focus on highlighting BIPOC LGBTQIA artists. As early pioneers in the space, they felt a direct responsibility to ensure diverse representation becomes the forefront of Web3. Their current exhibition “Visibility Gallery” which is a touring VR gallery with a plethora of artists that made its way around NYCNft and soon Oakland.

When I first became a contributor to NFTCulture, I reached out to the founders Raven + Chelsea immediately to do a feature, because not only is my art in the Visibility Gallery as an LGBTQ artist, but I strongly feel the work they are doing is so vital for cultivating an inclusive Web3 for all people. I am so honored and grateful they have agreed to this interview.

Can you give us a quick intro about yourselves?

My name is Raven Trammell aka Raven50mm. I am an Afro Latinx, trans masc photographer and the founder of the 50mm Collective. I’m also the events manager for Quantum and the community curator for PASS NFT. 

Hi my name is Chelsea Quintela the co-founder of the 50mm Collective. Im an NFT Aesthetics artist. Studied and trained in Fashion Design BFA as well as painting in different mediums. 

What was your inspiration to start 50mm Collective and what is its mission?

There were at the time, a lot of polarizing groups that did not fully resonate with how I identify and represent myself… trans & biracial. Getting Chelsea onboarded at the same time, we wanted to create a community for artists who also were feeling how we were. We believe making a living as an artist shouldn’t be some unattainable dream. We want to use the tools of web3 and IRL experiences to fuse together both communities. 

As the 50mm collective Twitter grew and artists with similar experiences started showing up for each other within the space, we decided to bring this energy irl having the first meta masquerade and the 50MM Collectives first virtual gallery featuring over 100 artists from all around the world. Seeing the exposure for these artists first hand and their work being collected from our curated gallery made us realize the vision is greater than we can imagine.

By curating outstanding artwork into stunning virtual galleries, the 50mm Collective creates an elevated IRL experience for the art community. As early pioneers and leaders in the NFT space, we feel a direct responsibility to ensure diversity and inclusion are at the forefront of web3. Our vision is to fuse curation, culture, and community in a way that enriches the art world.

How/why did you get into crypto/nfts? Overall experience so far? 

Raven: I was on Clubhouse trying to learn more about investing in crypto and they started talking about NFTs and digital artwork. I started going to more rooms to learn and also did a lot of research on my own to start. I got active on Twitter where the bulk of theNFT convos were happening. I minted my first piece on Ghost Market (phantasma blockchain) and just evolved from there trying to find community to grow within web3.  

Chelsea: Raven introduced me to NFTs and encouraged me to put my art and creations out there. I minted my first collection on Opensea and getting my first sale made NFTs real to me. 

The overall experience has been a rollercoaster to say the least, but even with the ups and downs of the crypto market, fomo on all the amazing projects and events, and sometimes burnout; it has still been worth it.The artist connections & watching the web3 space grow overall is why we keep going.

Finding balance is key… which we are still learning. 

What is your funniest/favorite nft related story?

Raven: When we met NFTGirl and she said we were the cutest Web3 couple AND when both of our artwork was featured in Times Square on the Godzilla screen! Note: I would like to mention not only did they get to see their artwork in Times Square – Raven proposed to Chelsea at that time which to me is one of the most iconic moments of NYCNft. Love is love.

After seeing our artwork in Times Square – I asked @ChelseaQuintela if she wanted to spend the rest of this life together and she blessed me w a YES

My Queen, my heart, my light — I’m so excited to be on this journey w you. I love you to moon & back & then there again pic.twitter.com/z6hwJD2nUS

— Raven | He/Him (@raven50mm) June 23, 2022

Chelsea: Going to an NFT gallery show for Gabe Weis and he was wearing a hat with a Picasso drawing that Raven also has as a tattoo. The pure joy of that connection was definitely a top moment to experience.

3 projects you love in crypto art and why?

1. Mutual – they are building an NFT marketplace and web3 ecosystem centering and celebrating trans and queer creators and culture-makers. A portion of Mutual’s platform fees fund direct action mutual aid.

2. PASS – they’re an artist first initiative with utility packed in their PASS NFT. 

3. WOE Collective – Women of Excellence  is a woman of color led NFT collection building community, content and curation. Minting soon! 

Where do you see the future of crypto art going?

Turning into a lifestyle and touching all aspects of everyday life. From clothing to coffee brands. There are so many unlimited possibilities! 

Advice to newcomers to NFTs from what you have learned. 

Go at your own pace and start building your community first. Get into Twitter spaces and other live conversations to gain an awareness of the space. Be mindful of your web3 security and safety. YouTube is also an unmatched resource, subscribe to the 50MM Collective ;).  

Links to Explore 50mm Further

Visibility Gallery: https://oncyber.io/visibility

Twitter: https://twitter.com/50mmCollective

Raven’s Twitter: https://twitter.com/raven50mm

Chelsea’s Twitter: https://twitter.com/chelseaquintela

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Sutu is an XR Artist/Storyteller who is the creator of the 10k Tezos collection Neonz, co-founder of Eye Jack App, TED Speaker and soon to be releasing his latest incarnation of his project – Circuit Breaker. 

The Sutuverse is a Web3 playground exploring the possibilities of NFT powered interactive experiences including AR, webGL and later in the year some VR.  On July 6, Sutu premiered to the world his new Neonz game ‘Circuit Breaker’ at the Proof of People exhibition at Fabric in London. The team had a computer terminal set up at the exhibition where visitors were able to play the game as a number of Neonz avatars and battled their way through a neon maze of obstacles to get the fastest time.  Additionally, at the exhibition Sutu showcased  ‘Neonz Facez’ – an interactive AR installation where visitors stand before a large 75 inch screen that is mounted with an iPhone. They were able to activate any one of his 10000 Neonz cyberpunk AR face filters. 

As the next evolution of The Sutuverse – Circuit Breaker is a browser-based speed run game. Sutu is aiming to launch the game publicly in the next few weeks. Launch date TBA, keep an eye on Sutuverse.com for updates. This is a Tezos based project, so users will be able to sync their Tezos wallets and then purchase a Neonz coin to play the game. For folks who own a Neonz already your Neonz will materialize as a full body 3d avatar. In game, they will have the option to customize and pimp out their Neonz with a bunch of new accessories. If you don’t own a Neonz, you can play as a nude base model, but will miss out on a few perks.  

This is a huge achievement technologically Sutu is proud of because in his words not only is this first release finished but “we figured out how to get all 10000 Neonz avatars loading in the game and also on peoples faces using AR – still can’t believe how smoothly that works.” In the long term this is a world building project, and since Sutu comes from a story-telling background, he is excited to further release his long wishlist of new features and lore as the Sutuverse evolves and grows. 

Links to explore more of The Sutuverse

Sutuverse Website – https://www.sutuverse.com/

Sutu Eats Flies Artist Website – https://www.sutueatsflies.com/

Neonz Website – https://www.neonz.xyz/

Twitter – https://twitter.com/sutu_eats_flies

The author of this article is a collector of Neonz at the time of publication.

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Celebrating the arrival of the brand’s latest Ozworld collection, adidas Originals is launching the world’s first personality based AI generated avatar creation platform, in collaboration with Ready Player Me. Designed to empower and open up the pursuit of self expression for all, the online Ozworld experience enables users to create their unique digital selves, which can then be taken around the web exclusively with Ready Player Me – a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity.

• On April 8th the brand will launch the world’s first personality based AI generated avatar creation platform
• A landmark partnership with Ready Player Me allows each unique avatar to freely traverse the Metaverse across over 1500 apps and games

A new playground to co-create with the brand’s community, the experience launches to the public on April 8th at http://ozworld.adidas.com/. Meanwhile adiClub Members and adidas NFT holders will be granted early access via a unique URL, with the first installment of avatars arriving on April 28^th across the metaverse.

Global design and experience agency Jam3 is the partner that helped adidas Originals create this work.

Jam3 is a design and experience agency that partners with forward-thinking brands from around the world. To learn more, visit us at www.jam3.com

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Philipp Plein may not be the first designer to bring clothes to the metaverse. But, he is the first designer to have a brand new line, made exclusively in Decentraland by humanoids, less than a month after his $1.4M virtual estate acquisition. As a leading crypto advocate, Plein was also the first fashion designer to accept crypto payments last year.

Today, Plein is taking another giant leap, launching Plein Sport in partnership with Portion, the NFT auction house, and Antoni Tudisco, creative director and 3D digital artist, are collaborating to bring his vision to life: No models, no catwalks, just humanoid robots taking you into Decentraland for an exclusive look at the Plein Plaza – a prime district covering 65 Decentraland parcels. We are now starting to see why these major brands are investing millions into the metaverse, including Portion’s own $1.2M digital estate acquisition.

This launch will feature rare, high-end drops on NFT Auction House, Portion, and digital wearables designed by Antoni Tudisco, as well as exclusive experiences and rewards for early collectors. The sneakers will be available also for purchase in the physical world later this year.

This collaboration will offer:

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Watch, wear, shop, straight from the catwalk :  IoDF are navigating fashion’s steps into the metaverse, creating a vocabulary that works. 

This project democratises, and brings seamlessness to digital fashion metaverse experiences at LFW, through AR and NFTs.

BUY A PIECE OF FASHION HISTORY HERE

“We are working on projects and strategies that create a new vocabulary for fashion within the Metaverse. Making the NFT shoppable via ROKSANDA.com was a big part of the project for us, it’s an industry first; A full 360, From wearing the AR digital try on at the show, to then shopping the NFT straight from Roksanda.com via clearpay, its pain-free and seamless.” – IoDF Co-Founder & CEO, Leanne Elliott Young

Institute of Digital Fashion announced their 6th World’s First : an NFT launch at LFW that’s shoppable on a luxury brands website. Strategising, creating assets, minting and implementing on site. 

Collaborating with the London based luxury brand, ROKSANDA –  launched during London Fashion Week and sponsored by Clearpay.  

The NFT went live 21st February 2022 at 9am GMT, and can be purchased via www.roksanda.com exclusively through Clearpay.

“Working with a brand like Roksanda whose genius is so eloquent and whose work is ‘art’ it really does showcase the potential of digital, this isn’t tech digital aesthetic, it’s pure artisan and nothing less.” – IoDF Co-Founder & Creative Director, Cattytay 

Watch, wear, shop; 

Watch the show, 

Wear the AR collection,

Shop the NFT.

“IoDF created the vocabulary for this meta-showcase, acknowledging that “for fashion audiences and brands right now, the dichotomy between the root of entry and this new language for this crypto/ metaverse arena is problematic.” – IoDF Co-Founder & CEO, Leanne Elliott Young 

“In a space that’s predominantly male led, it’s great to step into this metaverse arena and create a world’s first NFT experience for ROKSANDA as well as an AR wearable to sit alongside and further push for wider accessibility across the fashion industry.” – IoDF Co-Founder & Creative Director, Cattytay 

Live at the Tate Britain we witnessed the artisan of two ateliers combined at ROKSANDA’s 12pm show on the 21st February. The finale show look of the collection was translated and amplified into augmented reality by IoDF. The IRL dress is never going into production, conveying the scarcity of this moment. 

 “We really got to delve deep into Roksandas’s creative realm, Roksanda was designing beyond the ‘physical parameters’, it was wonderful to explore that for the AR and NFT collaboratively, two ateliers together IRL x URL.” – IoDF Co-Founder & CEO, Leanne Elliott Young

“It was a real back and forth between Roksanda’s team and our team. We worked late into the night bouncing ideas around and pushing the possibilities.” – IoDF Co-Founder & Creative Director, Cattytay

This AR has two functions, it was worn by guests as an AR try on, as well as acting as an art piece, you can place the garment in situ and walk around and see the artisan up close. Very apt that the show was at the Tate Britain.

Weaving IRL x URL in unison, the project occupied traditional campaign sites, the billboards are scannable, activating the AR digital try-on; the finale look from the show. Locations include; London from Notting Hill Tube Station to Shoreditch’ Redchurch Street. 

This experience marks the first time an NFT has been shoppable on a luxury brand’s website in pounds, rather than in cryptocurrencies such as Ethereum (ETH). Available to purchase from 9am on the show day, Monday 21st February, the NFT is housed on the Polygon blockchain. 

“IoDF chose this preferred blockchain as many of the ROKSANDA NFT owners will be first time blockchain users, and an environment such as Polygon’s which is home to many users and well known projects including Sandbox and Decentraland, making it one of the best platforms to familiarise themselves with.” – IoDF Co-Founder & Creative Director, Cattytay

There are tiered systems in place for the NFT as IoDF and ROKSANDA wanted to enable a wide demographic the opportunity to be involved in this metaverse moment, full breakdown as follows: 

• £25 for one of 500 3D garment renders
• £250 for one of  250 3D animated garment renders
• £5,000 for one of 10 3D animation renders, including further utilities such as the software files used to create the digital version of the dress are provided, allowing the buyers to wear the garment in the metaverse.

“This digital garment pushed the boundaries of Roksanda’s creative imagination. Designing with digital in mind first was a first for Roksanda, allowing their imagination to run wild, whilst IoDF made sure to bring these creative dreams to life with our atelier.” – IoDF CEO & Creative Director, Cattytay

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BlockBar, the world’s first direct-to-consumer non-fungible token (NFT) marketplace for wines and spirits, is releasing their very first fashion collaboration NFT from Scotch Whisky master, Royal Salute and British Fashion designer, Richard Quinn.

Royal Salute, the master of exceptionally aged Scotch whisky, continues its collaboration with the rising star of British fashion, Richard Quinn by adding an enchanting high-fashion style expression to its Couture Collection; the Royal Salute House of Quinn by Richard Quinn. Unveiled ahead of London Fashion Week, the new and ultra-limited edition Scotch is the second expression to arise from the partnership between Royal Salute and Richard Quinn, and edition #1 from the limited collection of 200 crystal decanters will drop on BlockBar.com.

ROYAL SALUTE AND RICHARD QUINN RETURN THIS SEASON WITH A LIMITED EDITION HIGH-FASHION STYLE SCOTCH AND ONE-OFF NFT

IN PARTNERSHIP WITH BLOCKBAR

 BlockBar, the world’s first direct-to-consumer NFT marketplace for wines and spirits, will release a one-off non-fungible token (NFT) featuring edition #1 from the limited release, making it the first fashion collaboration NFT available on BlockBar.com.

Royal Salute, the master of exceptionally aged Scotch whisky, continues its collaboration with the rising star of British fashion, Richard Quinn, adding an enchanting high-fashion style expression to its Couture Collection; the Royal Salute House of Quinn by Richard Quinn. Unveiled ahead of London Fashion Week, the new and ultra-limited edition Scotch is the second expression to arise from the partnership between Royal Salute and Richard Quinn, and edition #1 from the limited collection of 200 crystal decanters will drop on BlockBar.com. Unique to this NFT, decanter #1 will be signed by Richard Quinn, making this a highly desirable collector’s item.

Inside the precious decanters, a bespoke new blend created by Royal Salute Master Blender Sandy Hyslop continues to support the Scotch’s leading position in the art of blending. The luxuriously smooth blended malt Scotch combines some of the finest and rarest malts from across Scotland, including some laid down in casks the birth year of Richard Quinn, and offers an enchanting flavour profile that is delicately floral and complemented by a lasting oakiness in a fitting tribute to the designer’s elegant yet daring style.

“We are delighted to drop Richard Quinn’s first-ever NFT whisky collaboration with Royal Salute. Culture is really important to BlockBar and we are excited to bring our community a drop which dovetails the two NFT worlds of luxury fashion and whisky” comments Dov Falic, CEO and co-founder of BlockBar.

Upon purchase of the NFT, the cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product, and have it delivered from BlockBar’s secure storage facility, safely trade its NFT version within the BlockBar.com marketplace, keep in their virtual bar or gift the NFT through BlockBar’s new gifting platform.

The Royal Salute House of Quinn by Richard Quinn design was created exclusively by Richard Quinn for this expression and is a homage to his bold and colourful collections. Each individual hand-blown crystal decanter has been hand-painted with a bespoke floral design and elevated with gold leaf to finish the look. Housed in a stunning black box enhanced with tone-on-tone floral details, this release also includes a luxurious pocket square, designed and printed by Richard Quinn exclusively for Royal Salute. Capturing his signature duality in style, the 100% silk accessory takes inspiration from the bespoke floral print that adorns the decanters, in a balanced mix of blue and purple hues, off-set with a white thorned border.

The Royal Salute House of Quinn by Richard Quinn NFT, priced at 6.5 ETH (approx. $15,000 USD), will drop at 10am EST on Tuesday 22^nd February 2022 via random drawing on blockbar.com. At 9:30 AM EST, a lobby will open for users; to gain access a user must have 1 ETH in their wallet and have it connected to the site. At 10:00 AM EST, all users in the lobby will be shuffled into random order. BlockBar will then proceed through the queue. Each person at the top of the queue has 10 minutes to submit a deposit of 1 ETH and then a further 48 hours to submit the remaining balance. Full Terms & Conditions may be found on BlockBar.com. The NFT may be purchased from BlockBar with Ethereum (ETH) or fiat.

Please join Royal Salute and BlockBar on Twitter Spaces (@BlockBarNFT) on Monday 21^st February at 1PM EST / 6PM GMT to find out more about this exclusive drop.

The post ROYAL SALUTE AND RICHARD QUINN RETURN THIS SEASON WITH A LIMITED EDITION HIGH-FASHION STYLE SCOTCH AND ONE-OFF NFT appeared first on NFT CULTURE.

For February Fashion Week, RTW label Roksanda has partnered with Clearpay, LFW’s Principal Sponsor, to bring digitisation, accessibility and innovation to fashion lovers everywhere. Together, the duo has exclusively created the demi couture finale look from Roksanda’s forthcoming show in the form of an NFT. The idea originated from Clearpay, who worked collaboratively with Roksanda and the Institute of Digital Fashion to bring the project to life as a first foray for both Clearpay and Roksanda to enter the metaverse.

The NFT is the first of its kind to give consumers access to haute fashion via Web 3.0 (purchased on roksanda.com exclusively through Clearpay).

The physical demi couture finale look will debut on the runway in Roksanda’s LFW showcase taking place on Monday 21st February, with the digital version giving consumers tangible access to high-end fashion that they previously wouldn’t have been able to. An AR function will also be available where consumers will have the opportunity to virtually ‘try on’ the NFT.

The NFT is available in three limited edition products, listed below

• Product 1 at £25 – 3D garment render, 2D collectible (static) 

• Product 2 at £250 – 3D garment animation render + 3D object showcase

• Product 3 at £5000 – 3D garment animation render + 3D object showcase + Clo3d working file 10 (the software used to create the digital version of the dress)

A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers, and by partnering with Roksanda and the Institute of Digital Fashion this season, we’re able to do that in quite an exciting way. Collectively we’ve transformed their FW22 demi couture look into an NFT, giving consumers unparalleled access to high end fashion that simply wasn’t available to them before. We’re proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with ROKSANDA’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar. –Nick Molnar, Co-Founder and CEO of Clearpay 

About Roksanda

Originally from Serbia, Roksanda studied Architecture and Applied Arts at the University of Belgrade before moving to London where she graduated with an MA in Womenswear from Central Saint Martins.

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Gucci announced earlier this week that they have purchased land in the Sadnbox Metaverse.  

This is the second major announcement from the luxury brand this year. Last month, Gucci partnered with SUPERPLASTIC to create new NFTs for collectors.

From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles teams up with Gucci to create the new SUPERGUCCI collaboration.

For the three-part series of NFTs each with their own handcrafted porcelain sculpture, SUPERPLASTIC’s synthetic artists Janky and Guggimon combine their digital style with the House’s historic codes. In the first release, the famous SuperJanky figure finds itself within ten different whimsical scenarios inspired by Gucci Aria.

This first collection of ten NFTs dropped on February 1st  on SUPERPLASTIC via Gucci Vault, the House’s platform for objects that defy the confines of time and space through the power of imagination.

Crafting the future, pixel by pixel. Vault is building its own virtual world on @TheSandboxGame. Discover more https://t.co/wEUMFPiNsg #GucciVault pic.twitter.com/GVW1mpyJQC

— gucci (@gucci) February 9, 2022

What is The Sandbox?

The Sandbox is a decentralised, community-driven gaming ecosystem where creators can share and monetise voxel assets and gaming experiences on the Ethereum blockchain. Using The Sandbox’s free software, such as VoxEdit and the Game Maker, players, artists and game designers can create ASSETs and experiences, such as games, dioramas and art galleries, for themselves and to share with others. These can be monetised to earn the creator passive income.

What is Gucci? 

Gucci is a luxury Italian fashion and leather goods brand, founded by Guccio Gucci in Florence in 1921.

In the late 1800s, Guccio Gucci was a Florentine craftsman who worked as a leather tanner. He became an apprentice to a local shoemaker in his teens and later became a traveling salesman for the company that employed him. In 1920, he opened his own shoe store on Via de’ Tornabuoni.

Gucci’s first store was on Via de’ Tornabuoni in Florence, Italy.

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